Social media can be an excellent marketing tool ... depending on your company. I don't recommend social media to everyone. Depending on your company, the type of products that you sell, and the resources that are at your disposal, I would either recommend that you leverage social media as a marketing tool or tell you to pass and choose a different tactic. See where you company stands.
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I thought the conversation offered some helpful insights that my company will have to consider before launching a social media campaign.